The Virtual Store of the Automobile Club of Monaco

Have you ever gone shopping inside the official store of the Automobile Club of Monaco (ACM)?

No??

Now, through VRI’s most recent E-commerce project you can shop as if you are there! Meaning that the store can be accessed online on any device from any location 24/7. Thanks to our 3D tour, more than 2,000 visitors from around the World have already immersed themselves inside this virtual experience which holds all the official merchandise of the ACM and the 2019 Monaco Grand-Prix.

In this interactive experience, consumers can move around the store freely and view in super HD the entire Monaco Grand Prix merchandising collection, accessories and many other products. This online platform works as a guided tour as each product is tagged and directly linked to its respective purchasing page.

The buying experience is more realistic than traditional e-commerce platforms, as one is able to navigate around the store and browse the different products available. It has been proven that users spend a significant increased amount of time viewing the store and its products through this web marketing tool. This results in longer decision-making, more attention time captured, and positive attributions which incline users to proceed with a purchase before checking out. Furthermore, the entirety of the store was implemented into Google Maps Business 360 view. The main benefit from this web marketing tool is that anyone who Googles the ACM store will be able to view in a full 360 degrees perspective the exterior and the interior of the store. This helps foreign visitors get a sense of where the store is, and how the store looks like inside which motivates them even more to visit in person. Click below to immerse yourself into the virtual shopping experience:

“La Boutique Officielle”

How?

The entire store was scanned in 3D using laser technology and rendered in post-production with photogrammetry taken by a 3D camera, allowing the user to jump to several points strategically placed all throughout the store. “Geotags” were then appropriately placed on each product available online, and short bit links were created for each one in order to have a positive aesthetic feel.

The entire store was scanned in 3D using laser technology and rendered in post-production with photogrammetry taken by a 3D camera, allowing the user to jump to several points strategically placed all throughout the store. “Geotags” were then appropriately placed on each product available online, and short bit links were created for each one in order to have a positive aesthetic feel.

This online space is used for online sales, marketing and, also acts as a differentiated service offered to the public. Many engaging videos were then created to display how the experience functions step by step. These videos were then used on VRI’s social media accounts as well as those of the ACM. These post promotions took place the week before the 2019 Monaco Grand-Prix as well as after, which proved to be a profitable strategy due to the increase of both online and physical traffic.

This additional service was beneficial to the ACM because the World now has the ability to “teleport” inside the store enabling the club to attain new potential customers.

The increase in online and physical traffic had an impact on direct sales but also showed an increase in their “online exposure” through Google Maps and the “Business View” tool.

This e-commerce platform targets locals but most of all; people from abroad. Travelling to the Principality of Monaco during the Grand Prix, can very often be difficult, therefore this tool allows these people to experience the Monaco Grand Prix without moving from the comfort of their own home. Those who were not as lucky to travel to Monaco, can now easily get a real sense of how it must be like to physically shop the official Monaco Grand Prix merchandise.

The online virtual experience is an incredible tool for any business which is looking for a new way of engaging with their consumers. By analyzing the way an online visitor navigates through these spaces, this allows the ACM to adapt their products display to the market’s needs and desires.

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